The differences that actually change what you do, rather than the ones that make interesting slides.
Where the work diverges
- Infrastructure: mainland hosting and an ICP licence are ranking-relevant in Baidu and irrelevant in Google.
- Indexing speed: Baidu is slower to index and slower to drop; patience is required in both directions.
- Enforcement: named algorithms with published rules, versus Google’s unnamed core updates.
- Owned properties: Baidu ranks its own platforms prominently, so a Baijiahao presence can be worth more than a page on your own site.
- Language: machine-translated Chinese is detectable and penalised in effect.
Where it converges
Technical crawlability, page speed, structure, and content that answers the question. Do not rebuild those; re-apply them.
Alien Road
Как мы это применяем
When clients ask for a China strategy, our first recommendation is usually not about the website: it is about hosting, licensing and whether a Baijiahao account should carry part of the content. That advice costs us website work and it is the right advice.
Связанные услуги