12 Best PPC Tools for Research, Automation, and More

But you need the best pay-per-click tools to implement an effective strategy and achieve a high return.

12 Best Pay-Per-Click Tools

Note: Many advertising platforms have the pay-per-click pricing model. Like Facebook, LinkedIn, and Bing. In this guide, we will focus on PPC tools designed for Google and Amazon.

Google-Focused PPC Tools

They offer features for keyword discovery, competitive analysis, ad creation, bid management, detailed analytics, and more.

1. Advertising Research

Open the tool, enter the domain of the competitor you want to research, and click “ Search .”

You’ll then see an overview of that competitor’s total number of paid keywords driving users to their site, their estimated traffic from paid search, and their estimated traffic cost in the “ Positions ” tab.

Next, go to the “ Ads Copies ” tab. To see your competitors’ actual ad copy and the corresponding keywords.

You can also change the date to see campaigns that were run in previous months. The tool allows you to access historical data dating back to 2012.

Advertising Research also lets you see how your competitors’ paid search rankings have changed over time, who else is bidding on those keywords (meaning who is willing to pay a certain amount for those keywords to target in their ads), and the landing pages your competitors’ ads were driving traffic to.

Budget and traffic estimates: Evaluate your competitors’ advertising costs and traffic to understand their PPC investment and results.

Keyword analysis: Find out which keywords your competitors are using and gain an understanding of their keyword strategy and its effectiveness.

You can sign up for a free account to get limited access. Paid plans start at $129.95 per month (save up to 17% by choosing annual billing). Which includes the entire suite of 55+ tools.

2. Keyword Magic Tool

Semrush’s Keyword Magic Tool provides keyword suggestions (ideas for new keywords you could target). And additional information such as:

Competitive density: An estimate of the level of competition in Google Ads for a particular keyword.

Cost per click (CPC): The average amount an advertiser pays for a click on their ad.

You can identify cost-effective keywords, understand their search intent (the reason behind searchers’ queries), and analyze their search trends.

Open the tool, enter your seed keyword (a broad search term related to your business) into the search bar, choose a country, and click “ Search .”

You’ll see a list of keywords. Use the match modifiers (highlighted below) and filters to refine your results.

Select relevant keywords by checking the boxes and then clicking “ + Add to keyword list ” to export them to Keyword Manager.

Keyword Manager stores all your keywords in one place. And allows you to generate keyword clusters, sort clusters in a mind map, and refresh metrics in real-time.

Vast keyword database: Draw from a database of over 25 billion keywords to find the best keywords for your campaigns.

Export and integration: Export your selected keywords to Keyword Manager or as CSV and XLSX files for seamless integration with your existing processes.

Advanced filtering: Use advanced filters to sort by search volume, keyword difficulty, CPC, competitive density, and more.

Keyword grouping: Explore keyword groups and subgroups to find more specific and relevant terms (see the screenshot below).

You can sign up for a free account to get limited access. Paid plans start at $129.95 per month (save up to 17% by choosing annual billing). Which includes the entire suite of 55+ tools.

3. Ad Assistant

Ad Assistant sends real-time alerts about your ad accounts and campaigns. To help you monitor your PPC campaigns at all times.

It saves time in investigating issues. And helps you monitor ad performance and optimize campaigns faster.

You can create custom alerts that will keep you informed of whether your campaign is underperforming, when you’ve reached a milestone, whether there are errors you need to address, and more.

Cross-platform control: Manage your ads across multiple platforms. Including Google, Microsoft, Facebook, Instagram, TikTok, and Twitter.

Landing page alert: Identify when your campaign experiences a broken landing page to take immediate action.

You can try this tool for free with a seven-day trial. After that, it costs $129 per month.

4. AI Ad Copy Generator

AI Ad Copy Generator app helps you create high-converting ad copies: all you need to do is type in your webpage and provide a list of keywords to target. Then the AI writes persuasive, conversion-friendly ad copy, headlines, and calls-to-action (CTAs) for your Google Ads campaign. You’ll receive an email with a downloadable file of your ad copies.

No need for advertising training or endless A/B testing—the algorithm handles this process and delivers a set of smart, data-driven ad copy written by AI.

Unlimited AI-generated ad copy : Just two clicks to generate effective copy for your Google Ads.

Machine learning built on billions of ads: Ensure it generates the most persuasive copy for your business.

5. Position Tracking

Position Tracking monitors your website’s daily rankings for a custom set of target keywords, including the ones you’re bidding on for your Google PPC ads.

To start tracking your PPC keywords, open the tool and follow our detailed instructions on setting it up.

To see data related to the keywords you’re bidding on in your PPC campaigns, click the settings icon in the top right corner and select “ Google Ads ” under “Type.”

Navigate to the “ Overview ” tab and scroll down to see a snapshot of which keywords your ads are ranking for and which position they’re in.

Advanced filters: Apply specific tags to keywords from your ad groups to focus on specific aspects of your PPC campaigns.

Powerful reporting: Schedule daily, weekly, or monthly reports to be automatically sent to your, your clients’, or your coworkers’ inboxes.

You can sign up for a free account to get limited access. Paid plans start at $129.95 per month (save up to 17% by choosing annual billing). Which includes the entire suite of 55+ tools.

6. Google Ads Keyword Planner

Keyword Planner is a free pay-per-click tool from Google Ads that generates keyword ideas based on the search term you enter.

You’ll find key metrics such as search volume, competition level, and bid range for each keyword.

The tool also provides forecasts of expected conversions, clicks, and impressions. Which can help you anticipate how your keywords might perform.

Keyword bid estimates: Learn what you might expect to pay for ad clicks for your keywords.

Ad group ideas: Get ad groups suggestions based on your keywords to better organize your ads.

Add keywords to existing campaigns: Streamline your workflow by directly adding the discovered keywords to your existing Google Ads campaigns.

7. Google Ads Editor

Google Ads Editor enables advertisers to manage their campaigns using a desktop application. So you can work offline.

You can use this tool to review specific campaigns and the keywords used in those campaigns.

And it allows you to make bulk changes (like adjusting bids, adding keywords, and editing ad text). After making changes offline, you can upload them to Google Ads to implement them.

It’s great because it reduces the need to log into a web browser to stay on top of your ads.

Performance review: Download and view performance statistics for your campaigns, ad groups, and keywords for a specified date range.

Advanced search functionality: Use filters to quickly locate specific elements (like keywords and ad groups) in your campaigns.

Import and export files: Import and export files to share proposals or make changes to an account.

8. AdEspresso

AdEspresso simplifies campaign management. By allowing you to create, analyze, and optimize campaigns for Google Ads.

As one of the most popular PPC management tools, it stands out for its robust split testing feature. Which allows you to experiment with different ad variations to find the most effective messaging for your campaigns.

Campaign approvals: Collaborate with your team and clients on your ad campaigns. Share a link with them to get their feedback and approval.

Campaign review: Get a 10-minute video review of your campaign from an expert to improve your campaign’s performance.

One-on-one coaching: Book a one-hour session with an expert marketer to get personalized advice on your advertising strategy.

9. Adzooma

Adzooma helps you create, manage, and analyze ad campaigns centrally. And it’s one of the most popular PPC optimization tools thanks to its automation features.

The platform allows you to identify growth opportunities. By analyzing campaign data and suggesting improvements through actionable insights. Like the screenshot below shows:

Adzooma also includes a simplified rule builder (a tool for creating automation rules without coding). And it offers several premade templates to speed things up.

PPC performance score: Get an instant performance score to see how optimized your ad accounts are.

10. Marin Software

Marin Software offers MarinOne, an advertising platform that allows you to identify growth opportunities. By analyzing campaign data and suggesting improvements through actionable insights.

The PPC tool can also forecast conversions, revenue, and profit for your account. To help you adjust your targets and campaign budgets.

This ensures better resource allocation across campaigns and accounts. Which increases the impact of every marketing dollar you spend.

Bidding adjustment: Leverage machine learning to adjust bids based on a variety of factors like historical performance and market trends.

Analyze: Gain a comprehensive view of your campaign performance by pulling data from your web analytics, mobile tracking, CRM, and more.

Managed services: Get more bandwidth and assistance in managing and optimizing your ad campaigns from marketing experts.

Amazon-Focused PPC Tools

These PPC tools are specifically designed to help with keyword research, bid management, and ad campaign optimization tailored to the Amazon Marketplace.

11. PPC Optimizer for Amazon

And it considers a range of factors (like negative keywords) that you might miss when making your bidding decision.

And it tracks each search query that leads to a sale. To make sure the right keyword is matched to the appropriate ad campaign.

12. SellerApp

SellerApp is an ecommerce intelligence platform that provides insights into your overall Amazon business and helps with competitive analysis.

It automates your bids based on your goals. Allowing you to focus on growing your business while it takes care of the bidding process.

The tool combines data intelligence and machine learning algorithms to optimize and streamline your Amazon ad campaigns.

Rule-based algorithmic bidding: Automate your bids and campaigns using a rule-based system. Which makes bidding decisions based on predefined rules you set.

Negative keyword optimization: Reduce wasted ad spend by preventing your PPC campaigns from appearing for irrelevant phrases.

Step Up Your PPC Campaigns

But only if you know how to plan, manage, and optimize your campaigns efficiently. And for that, you need the right PPC marketing tools.

It’s a good idea to get started with something that helps you dig into your competitors’ strategies—like Advertising Research.

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