Saramin increased organic Search traffic 2x by investing in SEO

Published on April 8, 2020

Challenge

Saramin, one of the largest job
platforms in Korea, offers job posting recommendations, company and salary information,
AI-based interviews, and AI-based headhunting services. People come to the Saramin site not
only to look for jobs and submit applications, but to also gain a variety of information
related to job searches and receive high-quality AI-based services for interview preparation.

In 2015, Saramin registered their site on Google Search Console. In the first year, they
focused on checking crawling errors and fixed issues to ensure that the Googlebot is crawling
the site for proper indexing. The task was simple but still resulted in a 15% increase in
the organic traffic, and Saramin thought more investment in SEO can bring greater success.

Solution

The marketers and website owners at Saramin started following the
SEO and
Search Console guidelines
more closely and implemented more changes. The goal was to make changes to the site so that
Google Search would better understand it. The first task involved removing meta tags that were
cluttered with unnecessary and unhelpful keywords. They used canonical URLs and removed
duplicate content. They explored the search
gallery and applied applicable structured data, starting with
JobPosting,
Fil d’Ariane, and
Estimated salary.

When Saramin’s marketing team first started looking into SEO, it was a challenge to learn all
the technical terms and tackle issues that were new to them. So they thoroughly studied the
Google Search developer’s guide and
Help Center
articles and found answers to their problems. These resources continue to provide
up-to-date information for issues that they run into.

In addition, they used various Google tools offered as they worked on improving their site.
“Errors on our structured data are dealt with by checking URLs on the
Structured
Data Testing Tool. Other tools like Mobile Friendly Test, AMP Test, and
PageSpeed Insight provide us valuable insights for
making improvements and helping us offer a better experience for our users,” said Moon Tae
Sung, Saramin’s SEO Manager who led the SEO initiative at Saramin.

Résultats

Over the course of the next few months, Saramin saw the red-colored errors on the Search
Console’s Coverage graph gradually turning valid green, and they knew they were headed in the
right direction. The incremental changes reached a tipping point and the traffic continued to
rise at a more dramatic speed. In the peak hiring season of September 2019, traffic doubled
from the previous year.

“We are very happy about the traffic increase, but what’s more exciting is it also accompanied
improvement in the quality of the traffic. We saw a 93% increase in the number of new sign
ups and a 9% increase on the conversion. We believe this means Saramin’s optimization work was
found delightful by our users,” said Tae Sung.

Saramin continues to invest in achieving their SEO goals; they look forward to implementing
more technologies and features from Google that will help their users understand their
content better. Tae Sung is enthusiastic about their work ahead and said, “This is only the
beginning of our story.”