If your site publishes user-generated ratings about hiring organizations, add
EmployerAggregateRating structured data to your site.
EmployerAggregateRating is an evaluation of a hiring organization
compiled from many users. Adding EmployerAggregateRating can
provide job seekers with ratings about a hiring organization to help them choose a job. It
also offers prominent brand placement in the enriched job search experience on Google.
Example
Here’s an example for EmployerAggregateRating using JSON-LD code.
How to add structured data
Structured data is a standardized format for providing information about a page and classifying the page
content. If you’re new to structured data, you can learn more about
how structured data works.
Here’s an overview of how to build, test, and release structured data.
- Add the required properties. Based on the
format you’re using, learn where to insert structured data on the page. - Follow the guidelines.
- Validate your code using the
Rich Results Test
and fix any critical errors. Consider also fixing any non-critical issues that may be flagged
in the tool, as they can help improve the quality of your structured data (however, this isn’t necessary to be eligible for rich results). - Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is
accessible to Google and not blocked by a robots.txt file, thenoindextag, or
login requirements. If the page looks okay, you can
ask Google to recrawl your URLs. - To keep Google informed of future changes, we recommend that you
submit a sitemap. You can automate this with the
Search Console Sitemap API.
Guidelines
You must follow these guidelines to be eligible to appear in the Google job search experience.
- Technical guidelines
- Content guidelines
- Enriched search quality guidelines
- Search Essentials
- General structured data guidelines
Technical guidelines
- Make sure that the ratings are available to users from the page where you add
EmployerAggregateRatingstructured data. It must be immediately obvious to users that the page has rating content. - Provide rating information about a specific hiring organization, not about a category or a list of items. For example, “top 10 best places to work” and “tech companies” aren’t specific hiring organizations.
- By default, Google assumes that your site uses a 5-point scale, where 5 is the best possible rating and 1 is the worst, but you can use any other scale. If you use a different scale, you can specify the best and worst ratings, and Google scales that to the 5-star system.
Content guidelines
- Users must be able to post their own ratings on your site and your site must host those user ratings.
- The number of ratings must reflect actual ratings that users provide.
- The aggregate score must be accurately derived from the provided ratings.
Structured data type definitions
This section describes the structured data types related to employer aggregate ratings. You must
include the required properties for your content to be eligible for display in enhanced search results.
EmployerAggregateRating
The full definition of EmployerAggregateRating is avalailable at
schema.org/EmployerAggregateRating.
The Google-supported properties are the following:
| Required properties | |
|---|---|
itemReviewed | The organization that is being rated. The |
ratingCount | The total number of ratings of the organization on your site. At least one of |
ratingValue | A numerical quality rating for the item, either a number, fraction, or percentage (for example, “4”, “60%”, or “6 / 10”). |
reviewCount | Specifies the number of people who provided a review with or without an accompanying |
| Recommended properties | |
|---|---|
bestRating | The highest value allowed in this rating system. If |
worstRating | The lowest value allowed in this rating system. If |
Troubleshooting
If you’re having trouble implementing or debugging structured data, here are some resources that
may help you.
- If you’re using a content management system (CMS) or someone else is taking care of your site,
ask them to help you. Make sure to forward any Search Console message that details the issue to them. - Google does not guarantee that features that consume structured data will show up in search results.
For a list of common reasons why Google may not show your content in a rich result, see the
General Structured Data Guidelines. - You might have an error in your structured data. Check the
list of structured data errors
and the Unparsable structured data report. - If you received a structured data manual action against your page, the structured data on
the page will be ignored (although the page can still appear in Google Search results). To fix
structured data issues, use the Manual Actions report. - Review the guidelines again to identify if your content isn’t compliant
with the guidelines. The problem can be caused by either spammy content or spammy markup usage.
However, the issue may not be a syntax issue, and so the Rich Results Test won’t be able to
identify these issues. - Troubleshoot missing rich results / drop in total rich results.
- Allow time for re-crawling and re-indexing. Remember that it may take several days after
publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the
Google Search crawling and indexing FAQ. - Post a question in the Google Search Central forum.
So setzen wir das um
Employer rating markup belongs on recruitment and review platforms. For most clients it is not applicable and we say so rather than adding markup with no eligible content.
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