ChatGPT is an advanced chatbot developed by OpenAI that uses artificial intelligence (AI) and natural language processing (NLP) to generate relevant, human-like responses to prompts.
What that means for you is that you can ask ChatGPT questions. And it’ll answer you in a conversational tone.
For example, here’s how ChatGPT responded to the command, “Give me a quick overview of how ChatGPT works:”
ChatGPT was first made accessible to the public in November 2022 with the GPT-3 (and GPT-3.5) model.
Since then, OpenAI has also released a newer version of the product that runs on GPT-4.
How Does ChatGPT Work?
Like other AI chatbots, ChatGPT uses a type of machine learning called a large language model (LLM) to analyze and understand patterns in the data it’s fed.
Pre-trained . It goes through pre-training to understand large amounts of data and respond to specific tasks
Transformer . It uses deep learning to track relationships in words or tokens and predict what’s next
OpenAI trained its AI system on internet content (e.g., books, blogs, news articles, etc.) up to 2021—comprising 100 trillion parameters and 300 billion words .
Ask ChatGPT a question or give it a prompt and it uses its dataset, combined with its AI “brain,” to generate an instant response.
Using its deep learning capabilities, ChatGPT will also remember what you say and self-teach based on human feedback.
Is ChatGPT Free?
It’s also worth noting that ChatGPT doesn’t always know what it’s saying—especially GPT-3.5. Since it only has data until 2021
In addition to that, ChatGPT’s free version has a word and character limit for responses. And ChatGPT might stop producing content if the request is too complex for its AI to handle.
This is similar to the free version of ChatGPT, but it runs on GPT-4. The Plus subscription also gets you priority access at busy times, faster responses, and exclusive access to new features.
6 Ways to Use ChatGPT in Your Marketing (+ Prompts)
Like any AI tool , ChatGPT is best used as an assistant to increase productivity and improve efficiency.
1. Generate Content Ideas
ChatGPT can’t replace creative thinking, but it does work as a reliable starting point for ideas.
If none of these spark your interest, ask ChatGPT to suggest more until you have a list you’re happy with. Within minutes you’ll have dozens of ideas to create content around.
Click on any topic card to find popular content for that keyword. Cards with a flame icon are subtopics that are currently trending.
If an idea suggested by ChatGPT shows up as a high-ranking topic in Topic Research, you should probably create content about it.
2. Generate Compelling Marketing Copy
Edit existing content to change the tone or style (e.g., make it more concise or exciting)
While it creates bespoke content with each prompt, the results can lack originality. That’s a symptom of recycling the same content over and over again.
For content to engage your audience , it needs a human touch to nail the delivery.
Always edit and proofread the text before publishing . And note that ChatGPT can sometimes make false claims, so check for accuracy. Where necessary:
“Write a Google ad for the ‘Easy Project’ project management tool with a free trial. Keep the headline to 30 characters and the description to 90 characters.”
Streamline your work and be on time, every time with Easy Project. Grab your free trial.
To speed up editing for longer-form content like blog posts or articles, paste your content into Semrush’s SEO Writing Assistant .
The tool scans your content and makes recommendations based on the top-performing content in Google search results, including the following:
Following its suggestions will help ensure the final version of your content is competitive in search results.
3. Come Up With Content Outlines
For the best results, make your prompt as specific and detailed as possible. Break out sections and subsections to show what the article will cover. Clarity is key.
Let’s say you want to ask ChatGPT to create an outline for a piece on influencer marketing.
“Write an outline for a blog post about growing your audience with influencer marketing. Include dedicated H2s and H3s about how to grow your audience, choose the right influencers, build relationships, and create campaigns.”
In seconds, you get a thorough outline to guide you. The problem is, this generated outline isn’t optimized for SEO. Or based on top-ranking results.
If you want an outline that will help you rank better, use ContentShake to generate your outline.
Simply enter your keyword or topic into the field provided. And click “ Start for free .”
But you can also generate your own ideas by clicking on “ My own idea ,” entering your idea into the field provided. And then clicking “ Start writing .”
Of course, then the hard work of writing begins. But now you have a great head start. And you can focus on the human expertise you bring that will set your piece apart.
4. Get Past Writer’s Block
There are some days where you just don’t know what to write about. But ChatGPT can help the creative juices flow.
If you’re having trouble writing an intro, for example, you can ask ChatGPT to get you started. Here’s a prompt:
For example, here’s what ChatGPT produced for the prompt, “Write a 250-word introduction on an article about ‘what is chatgpt.’”
After you write your introduction, run your content through the SEO Writing Assistant for more specialized help.
Remember to always check content for accuracy. But ChatGPT definitely gives you a great head start.
5. Create Click-Worthy Page Titles and Descriptions
Ask ChatGPT to create a page title and description from a passage of text. Be sure to make the prompt specific so it gets the right length and tone and includes your keywords.
“Create a click-worthy page title of no more than 60 characters from this text including the keyword [keyword]: [text]”
“Create a click-worthy meta description of no more than 160 characters from this text. Make it friendly. Include a call to action and the keyword [keyword]: [text]”
Edit the title and meta description for tone of voice. And add them to your article.
6. Improve SEO
To improve your search rankings and drive more traffic to your website, pages need to fulfill users’ search needs .
Schema markup is structured data that helps Google better understand the information on your website so it can serve more relevant results.
There are different kinds of schema markup. For example, this is what recipe schema looks like in search results:
And this is what “how to” schema look like in search results (on the left) and in code (on the right):
Tell it what type of schema markup you want it to create. And then give it a topic, title, and suitable description. And ask it to complete the rest of the fields.
For example, this is a prompt asking ChatGPT to create “how to” schema for an article on how to make movies on an iPhone:
“Write structured data for “how to” markup. The title is ‘How to Make Movies on iPhone.’ The description is ‘Make an iPhone Movie in 6 steps.’ Complete the rest of the fields.”
You can then copy and paste this to your content management system (CMS) code to improve how your pages appear in Google searches.
A seed keyword is a word or phrase you enter into a keyword research tool to find other relevant keywords to target.
You can ask ChatGPT to generate a list of potential seed terms to start your keyword research.
Make sure to add “uniquely” in there, otherwise the ChatGPT just generates a random list of words.
You can then use these seed keywords to kickstart your keyword research using Semrush’s Keyword Magic Tool :
Because its inability to search the internet means data is going to be out of date and unreliable.
The list looks promising. But running the results through Semrush’s Keyword Magic Tool shows no real world demand:
If you want quality keywords that drive traffic, stick to tools like Keyword Overview or Keyword Magic Tool that use real-time search data.
Improve Productivity With ChatGPT, Improve Results With Semrush
OpenAI’s ChatGPT is a valuable tool for marketing. You can use it to increase productivity and automate routine tasks, allowing you more time to do creative work.
But remember that it isn’t perfect. Sometimes it will get things wrong. So it’s important to fact check responses and make tweaks where needed.