The topics in this section describe how you can influence how your website appears in Google Search.
Using structured data
Google uses structured data to understand the content on the page. You can help us by providing
specific information about your site, which can help your site display in richer features in
search results.
Features that use structured data
Here’s a list of the features that use structured data:
Early Adopters Program
To ensure the best experience for users, Google pilots some features with a limited number of
organizations. Here are the features that are in the Early Adopters Program:
Biz bunu nasıl uyguluyoruz
Search appearance features are a menu, not a checklist. We pick the two or three that match how a client’s customers actually search, implement those properly, and ignore the rest rather than spreading a small team across all of them.
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